National Recognition for Installation Designs at DENFAIR
Two striking DENFAIR stands by Melbourne-based studio Latitude Group are shortlisted in the Installation Design category at this year’s Australian Interior Design Awards.
A floating, luminous box enclosing futuristic white appliances, and a living green canopy suspended above a photographic exhibition. Both impactful spaces defined by a singular statement.
Latitude Group’s bold stand designs for Smeg and the works of photographer Peter Clarke have just been recognised on a national level, each earning a nomination in the AIDA’s Installation Design category.
Famous for their design-led home appliances, Italian brand Smeg sought an immersive environment to house their products, and meet the high standard on show at DENFAIR. Latitude Group’s solution took shape as a translucent linear structure, which formed an intriguing screen to the appliances within. A gridded lighting rig overhead created a sense of height and stripped-back modernist style, all pristine and precise right angles.
Latitude Group’s second installation at DENFAIR 2018 took a contrasting approach, softening hard-edged spatial elements with a ceiling laden with fragrant eucalyptus. 10:10-01 featured a photographic exhibition of 10 built projects by 10 different studios, captured by renowned Australian architectural photographer, Peter Clarke. Each photographed project explored the concept of Biophilic Design, providing a tactile cue for the verdant stand design.
With strong competition from Escher x Nendo: Between Two Worlds by Nendo and the National Gallery of Victoria, among others, DENFAIR wishes Latitude Group the best of luck at AIDA.